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About Croft Money | Mortgage & Finance Solutions

Finance Strategies That Empower You To Grow Wealth

(Without The Confusion)

At Croft Money, we believe building wealth through property shouldn’t feel overwhelming or out of reach. For 20+ years, we’ve been helping Australians - from FIFO workers to first home buyers to ambitious investors - secure smarter finance structures that unlock opportunity and build long-term financial freedom.

We know the pain points:

At Croft Money, we believe building wealth shouldn't be complicated or stressful. Too many people face these common challenges. We know the pain points:

You’re earning well but unsure where to start with investing.

You feel locked into a loan that may not actually serve you.

You don’t have time to chase banks or decode complex terms.

That's Why We Exist

To simplify finance, save you money, and give you the clarity to move forward confidently. We're here to cut through the complexity and help you make decisions that truly serve your financial future.

Why Clients Choose Croft Money

Discover what sets us apart in the competitive world of finance

and mortgage advisory services.

20 years of hands-on finance experience

Guiding 8,000+ clients and settling over $1.2 Billion in loans.

We’re investors too

Susan and her team walk the same path, so our advice is grounded in real-world property investing.

Specialist knowledge for non-traditional income

FIFO, tradies, contractors and business owners who are often overlooked by big banks.

A dedicated team behind you

senior broker + lending analysts + client manager. You’ll have one point of contact but also the backing of specialists for complex scenarios.

Casual, real, empowering approach

no jargon, no over-complication, just clear steps and outcomes.

Our Values – What We Stand For

The core principles that guide everything we do at Croft Money.

Empowerment

Every client should feel in control, not confused.

Strategy, Not Just Lending

We don’t just find you a loan - we create structures that build your future wealth.

Honesty & Transparency

No hidden surprises. We’ll always disclose fees and options upfront.

Real Relationships

Our clients come back because they trust us - and because we genuinely care about their goals.

Meet Susan Croft

Founder & Principal Advisor

"Susan is also a property investor herself – she's walked the same path."

At the heart of it all, Susan is about real relationships, real strategies, and real results. Her clients aren’t just numbers on a spreadsheet - they’re people with goals, dreams, and families to look after. And she takes pride in being the trusted partner who helps them turn those goals into reality.

With over 20 years in the finance industry, Susan has seen it all: clients who worked hard, earned well, yet still felt stuck because they didn’t know their options or were tied up in poor loan structures. She started Croft Money to change that — to make sure people like you don’t just get a loan, but a finance strategy that works for today and sets you up for the future.

Her mission? To simplify the process, give clients back their time, and help them retire earlier by making smarter finance decisions today.

Susan is also a property investor herself, so she doesn’t just talk the talk - she’s walked the same path of building a portfolio, juggling risk, and making sure the numbers add up. That means she understands both the technical side of lending and the emotional journey of trying to secure your first home, refinance for renovations, or step into the world of property investment.

But Susan’s world isn’t only about finance. When she’s not working with clients, you’ll find her enjoying life in Perth with her two beautiful dogs and her amazing partner, who keep her grounded and bring joy to her days. She believes finance should feel the same way - not stressful and overwhelming, but clear, empowering, and even exciting.

Ready to Take Your  

Next Financial Step?

We work with Australians who are financially ready - with stable income and either a deposit saved or equity in their property. If that’s you, let’s talk.